RICHMOND, Va., Feb. 2, 2011 -- Layers Bed Company, a new boutique shopping experience, opened its first retail location in Richmond on January 28, 2011. The Layers shop can be found in Short Pump Town Center, on the top floor, next to Macy's. By combining modern day practicality with timeless beauty, Layers Bed Company will introduce Greater Richmond to exclusive mattresses, handcrafted upholstered beds, comforters and luxury accessories.
"At Layers, we believe authenticity and craftsmanship lead to personal luxury. It's a lifestyle choice," said Gian Fazio, cofounder of Layers Bed Company. "After all, life is made of layers -- so make every layer count."
Gian has spent the last year traveling the world with Layers cofounder Karolina Kaczmarek in search of handcrafted products that could fuse their vision for old world luxury with a modern touch. With a rich family history in the industry, Gian and Karolina selected Richmond as the first location to debut their refreshing approach, with further locations planned for Charlottesville, Virginia, Washington, DC and New York.
"We feel that a truly authentic bed must be made of many complex and complimentary layers, creating the perfect night's sleep," said Karolina. "Carefully crafted and designed with great attention to detail, all of our beds and bedding make a perfect addition to any bedroom."
Products available to the Richmond audience will include upholstered beds, handcrafted in Europe and a variety of accessories including fine linen featuring delicate hand drawn patterns. The beds, like all of the products at Layers Bed Company, are designed to complement the Layers collection in order to address each layer that makes up the sleeping experience.
From bed linen crafted from the finest cotton to mattresses hand-built in Virginia, Layers Bed Company custom makes all of the products in its collection so that each of its pieces complements the other. Gian and Karolina point out that patrons will also have the opportunity to choose from an extensive range of ergonomically designed mattresses, such as memory foam, to materials like Talalay latex, a more natural alternative to many man-made materials currently on the market.
Driven by the latest advancements, Layers offers a unique collection of mattresses that provide four distinct support levels reflecting a variety of sleeping habits and preferences. "The most innovative aspect of the Layers series is the fact that two different sleeping preferences can be combined to create different levels of firmness on each side of our mattresses. This is ideal for couples with different sleeping patterns," explained Karolina. "The quality of our mattresses and beds is certainly matched by an array of worthy competitors, but what will surprise our customers is the price range we offer; essentially we aim to make buying glamorous, luxurious bed products accessible to everyone."