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Frozen Food Age Honors Best Buyers at NFRA in San Antonio

26th November, 2007

Frozen Food Age, the only monthly publication exclusively devoted to retail, manufacturing, and logistics' decision-makers in the frozen and refrigerated food industry, recently announced the winners of Frozen Food Age's Top New Products, Best Buyers and the 2007 Master Merchandiser Award. Winners in the Top New Products category were chosen by the grocery retail readers of Frozen Food Age.

The awards were presented at the annual National Frozen and Refrigerated Foods Association (NFRA) convention in San Antonio.

"Honorees of Frozen Food Age's Top New Products made a significant impression on consumers," says Frozen Food Age Publisher Josie Parnell. "Innovation was evident this year in brand extensions and packaging that works directly as a cooking tool."

Frozen Food Age's Top New Products are Jimmy Dean Breakfast Bowls, Sara Lee; DiGiorno Ultimate Pizza, Kraft; Popsicle Slow Melt ice pops, Unilever Ice Cream; Freschetta 2-Pack Pizza Singles, Schwan's; SeaPak Seasoned Shrimp, SeaPak Shrimp Co.; Kashi All-Natural Pizzas, Kellogg; Kahiki Naturals dinners and appetizers; Morningstar Farms Breakfast Starters, Kellogg; Denali Moose Tracks ice cream; and Betty Crocker Mashed, Twice-Baked Potatoes, Great American Appetizers.

"The frozen food industry has come a long way from its early "TV Dinner" days in the fifties," says Frozen Food Age Editor Alan Robinson. "Today, the frozen food aisle has expanded into several aisles with products that range across all meals -- breakfast, lunch and dinner -- and cross over into many varieties including organic, ethnic and traditional recipes."

Frozen Food Age also honored the industry's Top Buyers at the NFRA convention in San Antonio. The winners are James Allen, Bi-Lo; Rick Benner, Spartan; Shawn Buckner, Meijer; Kelli Crossland, Wal-Mart; Nate Fisher, Ingles; Joe Good, Winn-Dixie; Doug Lippert, Winn-Dixie; Zach Simpson, Wal- Mart; Diane Roberts, Giant Eagle; and Kris Weakley, Wal-Mart. Voting was conducted interactively by the manufacturer subscribers of Frozen Food Age.

The 2007 Frozen Food Age awards were sponsored by Cygnus Business Media, parent company of Frozen Food Age magazine and interactive properties.

Established in 1952, Frozen Food Age is the only monthly publication exclusively devoted to retail, manufacturing, and logistics decision-makers in the frozen and refrigerated food industry. It covers this critical subset across the grocery, mass, supercenter, wholesale club, convenience, and drug retail segments. Published monthly it delivers complete news, analysis and trends to over 16,000 targeted decision-makers, holding a dominant leadership position within its category.

Cygnus Business Media, a leading diversified business-to-business media company, reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 175 media products. Its four distinct divisions -- Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing -- provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships.

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Related:  Frozen Food Industry - Frozen Food Express Industry - Food Retailers - Grocery Industry

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