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Sports Express Launches Luggage Advance(TM) to Respond to Changing Travel Needs

30th August, 2006

Sports Express, a premier luggage and sports equipment delivery service, announced today the launch of its new brand, Luggage Advance(TM). The new brand better positions the company to respond to the changing needs of today's traveler.

After the recent terrorist plot to detonate several airplanes mid-flight, the Transportation Safety Administration tightened restrictions on carryon baggage and several airlines are preparing to impose new baggage restrictions of their own. These changes are making it increasingly more difficult to travel with baggage. Luggage Advance, like Sports Express, will pick up a traveler's luggage at their home or office and deliver it directly to their destination allowing travelers to fly hands-free and avoid the inherent delays of carrying bags through the airport. In fact, when travelers land, they can bypass the baggage claim carousel altogether because their bags are already waiting at their destination.

"Until recently, the pre-delivery of luggage had generally been considered a luxury, but that perception is changing -- many business and leisure travelers now view luggage delivery as a necessity if they hope to reach their destination without delays," Jon Trevelise, CEO of Sports Express, and now Luggage Advance said.

Sports Express has already seen as much as a 40 percent spike predominantly in luggage delivery bookings since the foiled terrorist plot earlier this month, and Trevelise believes the company will experience additional growth with the launch of Luggage Advance.

"With so much attention being paid to travel and luggage issues, we believe that the Luggage Advance brand will resonate more strongly with average business and leisure travelers," Trevelise said.

Trevelise added that the Luggage Advance service will utilize experienced concierges and a proprietary online software engine to ensure travelers receive the same high-end, quality luggage delivery that they have come to count on from his company.

Over time, Trevelise expects Luggage Advance to become the brand most synonymous with quality luggage delivery, while Sports Express is best known for the safe and on-time delivery of sports equipment, such as golf clubs, skis, bikes and even kayaks.

Sports Express created the category of white-glove luggage and sports equipment delivery in 1999. As the name suggests, Sports Express service focused initially on the delivery of sports equipment, but the events of 9/11 changed the nature of travel dramatically, and as a result, Sports Express' service mix changed as well. Now, luggage is one of the most frequently- delivered items.

About Sports Express

Sports Express is the premier domestic and international, door-to-door luggage and sports equipment delivery service. Their white-glove service picks up travelers' bags at their home or office and delivers them directly to their destination. Sports Express is convenient, worry-free, and guaranteed. Founded in 1999, Sports Express' expanding service area includes the United States, Canada, the United Kingdom, Ireland, France, Switzerland, Spain and certain destinations in the Caribbean. Travelers can book delivery service online at or by calling 800-357-4174.

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